With 20 percent more space than last year, this was Wine Australia’s largest ever stand at ProWein. In addition to producer booths, the stand featured an educational and events area, a new tasting zone ‘The Wine Bar’ and expansive meeting space.
From 26 wineries in 2008 to 75 wineries in 2018, the Wine Australia stand at ProWein has grown significantly over the last decade. Australia’s increasing presence at the fair is in line with the country’s growing global exports, which increased by 15 percent to AUD $2.56 billion in the 12 months ending December 2017.
The Wine Australia programme at ProWein focused on the diversity of Australian wine, from renowned regions like McLaren Vale and Yarra Valley to less familiar regions such as New England and Great Southern. Still, sparkling, sweet and fortified wines were on show, plus 42 different grape varieties.
Guests participated in regional tastings, master classes, networking happy hours with drinks and canapés, an evening ‘Sneaky Tasting’, and tastings in collaboration with the Wine and Spirit Education Trust (WSET). UK wine writer and educator Sarah Ahmed presented a McLaren Vale Grenache tasting, highlighting that “Australian Grenache is on a roll”, and she reported “their perfume, balanced freshness and site-driven complexity was much remarked upon by a capacity audience.”
Meeting space on the stand was very busy and producers had a steady stream of appointments with key buyers and influencers from across Europe, Asia and North America. Wine Australia’s on-stand barista also had his nose to the (coffee) grindstone, serving over 1400 Australian style quality coffees to guests during the fair.
Source: Wine Australia