After an absence of more than ten years, Vinexpo New York will channel its own ‘Oscar-like’ dynamism with major wine-producing countries around the world gathering to present their craft to some of the key players in the USA wine market. The event featured master classes from sector leaders and an extensive conference programme focused on the latest trends in the wine sector.
The star-studded line-up of wines included more than fifty Australian wine brands from twenty wine regions, with exhibitors presenting their products to the top buyers in North America.
Assistant Minister for Agriculture and Water Resources, Anne Ruston said, “The event is an opportunity to present our great Australian wines to the leading buyers and distributors in the world’s largest wine-consuming market. It’s exciting to see a renewed interest in Australian wine in the US market.
“Australia’s efforts to reengage the US trade and media at events like Vinexpo are really starting to have an impact.”
Wine Australia Chief Executive Officer Andreas Clark said, “Vinexpo plays a crucial role in amplifying the trade’s appreciation of Australian wine. The New York event is connecting our wineries with thousands of leading buyers and distributors and ignites trade and media interest in some of Australia’s most exciting traditional and emerging wines through networking, tastings and master classes.”
Australia’s presence at Vinexpo New York included a Wine Australia pavilion, two master classes and a 90+ Tasting Bar, hosted in partnership with Wine Spectator, where attendees could taste more than thirty wines that received 90 points or higher.
General Manager, Market and Export Sales, Casella Family Brands, Libby Nutt said, “We are thrilled to be part of Wine Australia’s pavilion showcasing exceptional Australian wines. Already, we’ve had an opportunity to speak with many trade customers and media, all interested in hearing more about Peter Lehmann Wines and very positive towards our wider Casella Family Brands portfolio.
“The future is certainly very bright for Australian wines in the US and other global markets.”
Wine Australia’s involvement in the event is supported by A$360,000 of the Australian Government’s $50 million Export and Regional Wine Support Package – a targeted three-year plan to increase wine exports and enhance the perception of Australian wine in the USA and China.
A key objective of the $50m Package is to grow Australian wine exports to the USA by 6 percent compound annual growth rate (CAGR) per annum by 2019-20.
Source: Wine Australia