Flowers Victoria suggests that flowers symbolise life, wellbeing and happiness; the very essence of what mothers strive to provide for their children. Therefor there is no greater or more classic gesture than saying thanks on Mother’s Day with flowers.
The campaign will go live Friday, 28 April, driving the key message: ‘Send Blooms of Love to Mum this Mother’s Day’.
It will be supported with point of sale advertising material together with a social media and online marketing directive via:
- Market Fresh Website
- Flowers Victoria Website.
To make this campaign successful, the industry body asks for the support of all florists and growers. The aim is to make the hashtag #bloomsformum go viral.
Those involved in the sector are asked to make sure that they are following @flowersvic & @melbmarket on Instagram and the Flowers Victoria Facebook page: https://www.facebook.com/flowersvic1 for all of the latest updates.
Flowers Victoria suggests that all should feel free to share, like and hashtag, in an effort to promote to their customers and the wider community every mum deserves a bunch of flowers this Mother’s Day.
Source: Flowers Victoria
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