It suggests that ‘Click and Collect’ offers the ease of online shopping for consumers, providing an opportunity to secure a purchase at the time of impulse, with benefits in saving delivery costs for both consumer and retailer.

Additionally the service allows consumers to choose a more appropriate time to take delivery of their purchase. NGIA says that this is important as many consumers may not be able to deal with an early week delivery of plants and may need time on the weekend to get into the garden.

Likewise, collection by the customer limits the potential impact of damage on the plant during transit or through delayed planting and the influence of watering or light.

For the retailer there is potential to showcase a larger range of plant stock online than is able to be achieved through physical stockholdings alone.

Source: NGIA