The bus will be kitted out as a mobile floral studio and travel Australia promoting flowers and floristry as well as hosting industry and floral demonstration events. The UK industry have developed a similar initiative (pictured), which has been well received and has toured extensively during their quiet winter period.
Crowdfunding works by allowing people to make donations of ranging from $5 to $30,000 so that activities that need broad support can be funded at level each contributor can afford. If the set funding goal isn't reached then no pledges are taken.
The Flower Association reported that the crowdfunding has been well received and has earned a substantial amount in the first few days. All of the details and how to make a pledge to support the bus can be found on Indiegogo crowdfunding page.