It says that its breeding program has a long history of developing sensational new pipfruit cultivars sold under the following brands such as Jazz™, Rockit™, Smitten™, Envy™ and the recently released Piqa™Boo™.

“The role that Prevar and new pipfruit cultivars in particular play for the Australian and New Zealand pipfruit industry is something I am very passionate about. I have seen first-hand the challenges growers face to remain viable in a very crowded and competitive industry. I truly believe that Prevar has access to the best breeding program anywhere in the world with Plant & Food Research. The ongoing challenge is to maximise the full value of these cultivars for the benefit of Australian and New Zealand growers and the greater industry. I am very excited to be taking up this position as I believe there are many wonderful new selections in the pipeline! I am looking forward to further developing relationships I have with many industry players around the world,” says Hardy.

Prevar CEO, Brett Ennis, welcomes Snow and says, “I’m delighted to have Snow join Prevar in this new role. New global licensing opportunities mean that Prevar requires additional resources. Snow joins us with substantial industry experience and a global network. His skills will bring significant capability to Prevar.”