The event has just been announced by IPM Essen. The first edition of the show will take place simultaneously with Flower Trials, from 13-15 June 2016.

Hortivation is expected to focus on making a connection between the consumers, trends, communication, fashion, lifestyle and horticulture. The show aims at presenting complete marketing concepts that should enhance sales of horticultural goods.

Source: Boy de Nijs, hortidaily.com