It said that with this partnership, kids can now actively engage at the Quality Control & Inspection Hub establishment in the KidZania Mumbai facility.

The association between Zespri and KidZania is designed to allow children to play the role of Kiwifruit Nutrition Experts and check the Nutrition Content in the 30-nutrient-filled Kiwifruit. Kids would be trained to undertake various tests such as Nutrition Analysis, Weight Test, and Sorting. Thereafter, they would package the same for delivery. Every child will also receive kiwifruit as part of a giveaway at the end of the activity.

There are two varieties of kiwifruit: The tangy Zespri Green Kiwifruit and the sweet Zespri SunGold Kiwifruit.

Daniel Mathieson, Global President of Sales and Marketing, Zespri, said, “We are very pleased to associate with KidZania. A large section of our consumers are children and they are also major influencers in any household for decision making. This establishment is a great way to connect with the kids directly and it will also teach them what the process is like until the kiwifruit reaches the end consumers. Kids of course love the fruit but it is also important to educate them about the importance and quality of a Zespri kiwifruit.”

Source: indiantelevision.com