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Eye-tracking the garden centre

16 November 2015

The students followed the routing through his garden centre while wearing eye-tracking glasses that recorded the movements of their eyes and visualised them on a computer.

Brink said, “Retail traders are paying too little, and unprofessional attention to the presentation of their products. This experiment made it very clear how things can be improved. Eyes remain focused longer on products that are presented along with decorations, and products presented on tables attract more attention than those displayed on shelves. 

Netherlands-based building company, Thermoflor, who supplied this article, suggested that eye-tracking glasses are easily obtained, but that they are not suitable for everybody. Those who would like to perform this same experiment in their own garden centres are advised to use experimental subjects who do not wear contact lenses.

For more information, visit: www.thermoflor.com