Pick Right. Feel Bright! is an ongoing campaign, backed by the Australian and New Zealand fresh produce industry, designed to encourage consumers to eat more bright, healthy and delicious fruit and veggies every day. Nutrition Australia ‘adopted’ Pick Right. Feel Bright! as the theme for National Nutrition Week 2015.

Together, Nutrition Australia and PMA A-NZ launched Pick Right. Feel Bright! in October to inspire consumers to pick the right fresh foods to enjoy a brighter future.

During National Nutrition Week, Pick Right. Feel Bright! and Nutrition Australia shared fresh recipes, tips and new ideas to add more fruit and vegetables to your day. And campaign ambassadors The Wiggles even lent their support by releasing a new song about healthy eating on Day 1 of National Nutrition Week, and sharing messages of support online to their millions of young fans.

The annual Fame & Shame Awards highlight the best and worst in food marketing to children. They’re run by Parents’ Voice, an online network of parents who advocate for healthy food and physical activity environments for children.

For more information, visit: www.pickrightfeelbright.com www.nutritionaustralia.org