In more rural areas, 9.7% of the vegetable shopping consists of organic produce, while in cities and the surrounding areas 13% of the vegetables are organic. In villages and rural areas, the easy access to the direct sales from the farm could influence the sales of organic products, as the knowledge of the origin of the organic products is one of the important selling points.

Furthermore, organic vegetables' popularity were more than average in households with an income higher than 110,000 CHF (about USD $110,331). Organic vegetables consisted of 14.2% of the shopping in these households while in households with lower incomes it was between 10.9% and 12.5%. Consumers who can afford to are more likely to buy organic produce.

The results showed furthermore that the share of organic vegetables was higher in older households. With the increase of age the desire for healthy and sustainable food increases, too. 

Singles and larger households buy relatively more organic vegetables.  The same picture emerges if the percentage of organic vegetables is related to the number of children. Households without children bought 12.9% organic vegetables, but on the other hand, households with small children bought only 10.2% organic vegetables. However, large households – with three or more children – consume a lot of organic vegetables.

Source: www.blw.admin.ch