While the tools may be traditional in format, the Savor point-of-sale materials have one distinct difference that sets them apart from all other veggie and herb offerings, which really goes to the heart of what the brand is all about.

“Our goal is to redefine the whole edible growing experience,” begins Pleasant View Gardens Marketing Manager, Nathan Keil. “To do so, we’ve taken a bold new strategic direction with the Savor brand by primarily appealing to Millennials. This group represents the largest generation in the US and over one-third of the nation’s total population. And that focus has driven our product mix and overall approach to marketing Savor.”

He suggested that one just needs to read the new Savor benchcard to understand the unique appeal of its marketing. “Bikes fifteen miles to work daily. Currently restoring his 1925 Victorian – by hand. Regularly wins every local Poetry Slam. Real claim to fame? Growing the tastiest tomatoes on Marcy Avenue.”

“We’re looking to sell more than just products,” adds Keil. “We’re seeking to engage an audience who’s deeply connected with gardening in order to broaden their gardening adventure to include cooking, canning, decorating, and even saving the planet, and one of our responsibilities is to help retailers attract this group in order to satisfy their passion for gardening.”

Beyond the benchcard, Savor has developed several other merchandising tools to help retailers increase consumer traffic, sales and loyalty. These include end-cap signs, trolley cart signs, benchtape, cart shelf strips, and packaging – all the way down to the plant tags, which contain recipes for Millennials to try after harvesting their Savor herbs and vegetables.

For more information, visit: www.growyourownadventure.com