KNZ said it believes the regulations have served the industry well for 16 years but the New Zealand industry and the international fruit market are very different today from what they were in 1999.

With a new Chair and a new Chief Executive appointed late last year, KNZ reported that it has taken the opportunity to examine its processes and has been working with government and the industry to develop best practice that is transparent and accessible. Many of the changes suggested by the review are already under discussion; for example accountability and reporting, strategic planning, funding and cost recovery, and collaborative marketing.

Collaborative Marketing is a key component of the regulations, but volumes and applicants have remained relatively static over the past few years. This review is an opportunity to revitalise that process to ensure there is innovation and diversity in the international marketing of kiwifruit, new and emerging markets are developed, and there are increasing returns to New Zealand growers.

KNZ Chair, Kristy McDonald QC, says, “KNZ agrees with much of what the review has to say. We have worked closely with the reviewers and MPI to ensure all aspects of the regulations have been covered, and we look forward to contributions and input from industry players so the regulations remain fit for purpose and reflect the needs of the industry today and into the future.

“Our role, as an independent entity, is to safeguard the interests of growers by ensuring Zespri works in their best interests and to ensure it meets its international trading obligations. That is what we will continue to do.” 

Background

The Kiwifruit Regulations 1999 created the ‘single desk’ exporter Zespri, along with KNZ as the regulator to ensure Zespri works in the best interests of all growers and suppliers. They also created the Collaborative Marketing system which allows other companies or growers to export kiwifruit, in collaboration with Zespri, to ensure there is innovation and that all market opportunities are explored.

Kristy McDonald was appointed Chair in November 2015 following the appointment of Geoff Morgan as Chief Executive in September.

For more information and to view the MPI discussion document, visit: www.knz.co.nz.