The footage was shown to buyers at Food Hotel Asia 2016, one of the largest F&B tradeshows of its kind. Following the show, New Zealand plans to extend the experience to buyers across South East Asia, Korea and Japan at its Food Connection events.

The footage has also been available to consumers in Samsung Experience Stores across Singapore from May 2016.

“Working with the New Zealand government has given us access to great content that we can bring to our consumers. This collaboration is a great example of how we are bringing the endless possibilities of virtual reality to life for consumers and elevating their mobile experience,” says Yvonne Chng, Head, Consumer Marketing, IT & Mobile Business, Samsung Electronics Singapore.

New Zealand hacked together the experience in-house, using existing footage, as well as shooting dramatic aerial footage using drones.

“We were able to create a magical experience on a shoestring budget,” says NZTE’s Lauren Bartlett. “New Zealand has the luxury of being a bit of a start-up country. We like out of the box thinking and testing small scale. Going forward we’re looking to work with creative partners in both New Zealand and Asia to take virtual reality to the next level.”

Watch the highlights of this successful partnership here.

Source: NZTE

Photo: New Zealand High Commissioner to Singapore, H.E Jonathan Austin, tries the Samsung gear