Adrian Parsons, Helix Australia Marketing Director, said the introduction of branded sleeves will help connect the Helix range with both florists and consumers of waxflower.

“There is a real hunger from florists to identify and source premium grades of both flowers and foliage and branding our range of unique and high quality Waxflower will assist their buying decision. We have developed a perforated cellophane sleeve with strong Helix branding which will be available on both Australian and export markets from late June/early July this year.”

For more information, visit: www.helixaustralia.com.au