To create a sense of natural beauty and sensory art in The Beauty Garden, Eastland has collaborated with internationally acclaimed London-based artist, Rebecca Louise Law, to create a permanent, inverted garden of over 150,000 preserved flowers suspended above The Beauty Garden. Called The Canopy, the artwork uses dehydrated flowers as sculptures, presenting guests to Eastland with a permanent installation of natural beauty.

Steve Edgerton, General Manager Eastland says the launch of The Beauty Garden introduces a new and innovative approach to showcasing beauty and wellbeing brands that provides guests with a world-class shopping experience. “The Beauty Garden offers the opportunity for guests to move freely between some of the best names in beauty within one central destination. The unveiling of this latest development to the new Eastland delivers an exceptional sensory experience to all guests visiting The Beauty Garden.”

Rebecca Louise Law says the inspiration behind The Canopy is to reflect on the relationship between man and nature. “The intention for my works is for people to take a moment to be brought out of themselves and The Canopy is no exception. There is an innate relationship between flora and beauty, so this was integral to inspiring the development of The Canopy at Eastland.”

When designing The Canopy, Law used the local environment for inspiration, with all flowers sourced within Australia, including seasonal flowers from the neighbouring Yarra Valley region.

The Beauty Garden is home to a range of iconic Australian and international beauty favourites including Melbourne’s Mecca Cosmetica, Jacqueline Evans Skincare, Napoleon Perdis, Inglot iKOU natural skincare, New York based Kiehl’s, Goddess of Nails, Endota Spa products and Crabtree & Evelyn alongside nutritionally balanced beverages from Pressed Juices. 

Also joining The Beauty Garden is Beauty EDU, who has exclusively secured The Lip Lab. A first of its kind in Australia, The Lip Lab is a custom lipstick blending service where you will be able to choose, mix and apply your own shades to create a unique lipstick or lipgloss.

The arrival of The Beauty Garden completes the circuit of Level 2 at Eastland, which enables guests to freely explore iconic Australian and exciting international fashion and lifestyle brands. The Beauty Garden enhances the new experiences now available at Eastland such as Melbourne CBD-style dining in Town Square, boutique and up-and-coming designers in The Arcade and a unique play areas for children throughout Level 1.

Eastland is the only retail destination in Eastern Melbourne that has every major Australian retailer and supermarket in one place, alongside international favourites including H&M, Uniqlo and coveted Australian fashion brands such as Scanlan Theodore, Camilla and sass & bide.

For more information, visit: www.eastland.com.au