The event will be held at the Adelaide Convention Centre at a date to be confirmed in May or June. The Memorandum of Understanding between AUSVEG and PMA-ANZ will effectively combine two of the industry’s biggest conventions to provide growers and whole-of-supply-chain companies and organisations with the most significant horticulture event in the Australasian region.

“AUSVEG and PMA-ANZ are excited to join forces in 2017 to deliver an industry event that will not only continue the positive legacy from our respective conventions, but also provide even more information and value to our growers and industry members,” said AUSVEG Chairman, Geoff Moar. “We are looking forward to working with PMA-ANZ to create a truly unified horticultural event that will bring growers and industry from around the world to one location. We are confident this partnership will ensure attendees can benefit from listening to a wider range of world-class presenters, visit the industry’s leading agribusinesses at an expansive trade show and network with each other.”

PMA-ANZ Chairman, John Said, added, “The union between AUSVEG and PMA-ANZ is certain to strengthen the future of horticulture and fresh produce in our region. We are excited to join AUSVEG in hosting this event in 2017 and making it a truly world-class event that brings together the full supply chain and the wide range of fruit, vegetable and floral producers. They can look forward to once again hearing from world-class presenters who will inform and inspire fresh produce industry members, while the trade show will be the place to showcase the most exciting developments in horticulture. This combined industry event will allow a wider range of horticulture growers and members of the fresh produce supply chain to forge strong business networks and gain valuable insights into the entire industry.”

AUSVEG and PMA-ANZ are also in discussions with other industry groups to co-host the event in an effort to further unite the horticulture industry.

AUSVEG is the industry body representing Australia’s 9,000 vegetable and potato growers. PMA-ANZ is an affiliate of the Produce Marketing Association (PMA Global), the leading global fresh produce trade association serving member companies around the world and every segment of the fresh fruit, vegetable and floral supply chain.