The event is a ten-day series of New Zealand Food & Beverage activities including workshops, a chefs table, a wine night, master chef menus, industry nights, a Hangi brunch and culminating in ‘The New Zealand Ball’, designed to give New Zealand brands a platform to showcase their products. As well as generating solid commercial outcomes, Kiwi Week deepens NZ’s relationships with Starwood Hotel group, combining food, beverage, art, culture and tourism to celebrate the best of the country’s in a wide range of activities.

Kiwi Week provides the opportunity to build understanding of the China market, build relationships with key HoReCa channels and the extended New Zealand F&B community in Shanghai, and leverage the buzz created to promote NZ products.

The workshops provide access to in-market expertise tailored either towards inbound NZ exporters, or partners in Shanghai. The flagship events offer authentic Kiwi-style hospitality with a wow factor – the perfect setting to host key partners on the ground, deepen relationships and expand one’s China network.

The benefits of participating include;

• An opportunity to gain introductions at 5-star hotels;
• A platform to showcase your products to HoReCa channels and decision-makers;
• Deepen one’s understanding of the China market and gain valuable insights;
• Leverage from the New Zealand Story and build this into one’s brand;
• An opportunity to increase sales and realize more impact from more effective strategies;
• Being a part of the extended New Zealand-China community.

Kiwi Week is best suited to NZ companies who have already established their route to market, have their products available in the market fully compliant with relevant regulations and labelling requirements, and with pricing and relevant supporting advertising and promotional material available.

For more information, contact: Jasmine Zhu