She says that Australian provenance implies safe, trusted, quality produce but also stands for a clean and natural environment and safe working conditions. It’s vitally important that the sector promotes and protects these brand assets, in order to assist with helping to deliver the message,

APAL has developed a range of logo devices and point-of-sale materials that will help to promote Australian-grown produce, in market. The images can be used on pack, on point-of-sale, or on product to complement your existing brand messaging.

These are for APAL members to use as they would like, and have been made available for Australian apple and pear exporters.

To see more visit: http://apal.org.au/export-collateral/