Monday, 24 October was national Pink Ribbon Day, part of National Breast Cancer Awareness month. To promote awareness for Pink Ribbon Day, and support their customers, Woolworths, with their corporate partnership with the Cancer Council, said a truckload of pink pallets was sent to the Woolworths Distribution Centre in Minchinbury for circulation into stores on Monday.

CHEP’s Director of Strategy and Marketing for Australia and New Zealand, Justin Frank, said, “Providing the pink pallets was a way we could actively support causes that are important to the communities we serve, our employees and customers. In addition to raising awareness through distribution of our pink pallets and running our own fundraising events, we are also directly donating to the Cancer Council’s Pink Ribbon Day cause.

“Breast cancer has touched many of us – maybe a family member, colleague or friend. Every one of us can make a difference, so let’s start talking about it, raising the profile and supporting this cause as much as we can.

“Our pallets have always been blue, but, to show our commitment to this cause, we decided to do something different. So, we painted our pallets pink to raise awareness,” Frank said.

Each year, as part of CHEP’s community programme, Helping Hand, CHEP Australia makes monetary donations, as well as supporting associated employee volunteering and in-kind contributions for employee-nominated causes and activities.

Cancer Council’s Pink Ribbon Day helps raise funds in support of the many thousands of Australian women affected by breast and gynaecological cancers. Cancer Council aims to minimise the threat of women's cancers through successful prevention, best treatment, support and world-class cancer research.

For more information, visit: www.chep.com