Clode is a Director of SMART @Resonance China, a bespoke strategy, research and naming service, based in Shanghai.

He first went to China in 1994, studying at university-level in Nanchang, Jiangxi. This formed the basis of his in-depth linguistic analysis of rebel Guangzhou newspaper, Southern Weekly. After a tenured academic career at RMIT University Melbourne, where he taught Chinese cinema and language, Clode then began his prestigious career in marketing.

Starting out in China, he created the strategic footprint for leading brands in China, including Disney, McDonald’s, Coca Cola and Budweiser, understanding Chinese consumers through innovative techniques, such as in-depth immersion and consumer film.

Before joining Resonance China, Clode co-lead WPP Added Value’s Cultural Insight office in London. His goal with SMART @Resonance is to create world-class research solutions for clients in China, placing emphasis on understanding challenges from the point-of-view of Chinese consumers.

WHEN: 7am-10am 7 December (breakfast included):

COST: $37.50 (GST Incl) NZCTA members & $45.00 (GST Incl) NZCTA non-members

WHERE: Hintons Vineyard Function Venue, 750a Wairakei Road, Christchurch

CLICK HERE TO REGISTER