The international flower trade show was held for the first time in New York in 1999, and has since then called in at several US cities. Having previously chosen for major cities, like New York, Miami, Chicago and Los Angeles, HPP now hopes that building up the show in Las Vegas, (again) in a greenhouse-like tent, will give extra attraction to fresh flower buyers to attend WFE17.
HPP says the trade show has found a unique and appropriate location at the World Marker Center in Pavilion 2. A huge air-conditioned tent of 135,000 square feet will be the venue where the show will take place, surrounded by 4,000 available parking spaces in the vicinity of downtown Las Vegas.
Entering the pavilion is like coming into a greenhouse and creates the right ambiance for a fresh flower trade show. The very first flower trade show HPP organized in 1999 in the Jacob J. Javits Center of New York was also held in a greenhouse-like tent. The organisers expect to be able to create again the same kind of great ambiance in Pavilion 2 of the World Market Center in Las Vegas and are therefore very excited about this unusual unique location.
Besides the trade show itself, live flower design demonstrations on stage will be offered. In addition, floral design workshops for florists, retailers & event planners as well as seminars on various current floral topics will be part of the programme surrounding the event.
For more information, visit: www.hppexhibitions.com