Nitea will focus on the Benelux region, and Hoogendoorn outside this region. By shared knowledge and expertise in the area of production and labor registration, both companies strive to achieve new levels of innovation. This makes it easier to adapt Work-IT to suit the individual needs, goals and wishes of each customer worldwide.  

Marketing & Sales Director at Hoogendoorn Martin Helmich said, “Our strategic partnership with Nitea will drive growth, accelerate innovation, and meet the demands of local growers worldwide. With Work-IT we provide insight into all business operations which empowers growers worldwide to increase their productivity and to minimize company costs.”

General Manager at Nitea Arjen Brand added, “Combined strengths allow us to convert the individual needs of modern growers into user-friendly software that provides insight into any aspect of their business operations. With this, we help them in setting a basis for an efficient strategic short- and long-term planning.”

Work-IT is a real-time management information system that provides feedback on business processes, such as staff performance, cultivation and harvest activities, productions costs and crop health. This enables growers to easily make any necessary adjustments, enabling them to save up to 15% on labour costs.