"Receiving this certificate is a good next step for Holla Roses in showing its social and environmental responsibility," said Paul Holla. "Through this certificate we show that the company complies with all the requirements set by Fairtrade International."

The Fairtrade label caters successfully to the desire of consumers to buy sustainably-produced products. The premium paid by the market the Fairtrade product, is used to launch projects in Ethiopia, which focus on improvements in the living conditions of workers, their families and the surrounding area.

"With this we make a direct and positive contribution to the development of the country Ethiopia and its people," added Marc Holla. "In addition to all the other initiatives we have taken, this is a beautiful addition to our company."

Source: hortibiz.com