The aim of the cut flower catalogue is to support and facilitate the international trade and sale of ornamental flower and plant products. The Flower Council of Holland stopped producing the catalogues for cut flowers, pot plants and outdoor plants in 2013, as a result of a policy change following a reorganisation.

The production and development of the flower application is being coordinated and implemented by Coöperatie InfoFlowersPlants U.A. The Infoflowers app will be available from 29 May and can be downloaded under the name Infoflowers at Android and Apple app stores.

The Infoflowers app is possible thanks to a grant from promotion fund Stimuflori, among other supporters. The Infoflowers project is widely supported in the ornamental flower and plant sector.

Benefits of the digital catalogue are said to be:

• The product information is independent and not company-related;
• No registration required before use;
• The products shown are readily available on the market;
• The photos and information are easy to share digitally;
• The search function is quick and accurate;
• The photography is of a high quality;
• Flower names are available in many different languages;
• An update of the range shown is available in the app every month.

Following on from the app for cut flowers, apps for indoor and outdoor plants will also be launched in future.

Source: International Florist Organisation