They found that the British and French consumers are the most familiar with purchasing flowers online.

The survey was last held in 2012, conducted by the Horticultural Product Board. It was repeated by the Market & Information Department of FloraHolland to obtain insight into how this market is developing, and which online flower sellers have become bigger.

Buying flowers online

About 37% of British consumers and 32% of French consumers indicated that they had bought a bouquet online at least once in the past year. That is a rise of 10% compared with the year 2010. In the Netherlands and Germany, these percentages were 12% and 23%, respectively; relatively stable to a slight increase over 2010.

Birthday bouquet

The greatest improvement in the past five years in all four countries was seen in the delivery of birthday bouquets. Birthdays are the most important motivation for an online flower bouquet purchase. Valentine's Day and Mother's Day take second place, but these special days seem to have decreased in popularity in the past five years.

Source: FloraHolland, via HortiDaily