Dutch flower auctions confirm strong February sales

(exerpt from PMAC March 2013 Newsletter)

While the turnover in the Valentine’s Day period was sorely disappointing in 2012, as frost covered much of Europe, it has turned out vastly better this year. Demand peaked in February and both flowers and plants found their way to the consumer with ease, FloraHolland reports. At the end of the month an increase in turnover of 15.6% had been realized, compared to the previous year. Trade volume was 2.6% larger, nonetheless resulting in an average price of €0.37: more than 4 cents higher than back in February of 2012.

House plants also profited from the increased attention paid to flora: turnover +14% as volume increased 10.3%. Phalaenopsis, bromelia, hydrangea, potted anthurium and potted rose all registered higher prices than they did last February. Seasonal products hyacinth and narcissus struggled, however, because of two-digit supply increases. Even garden plants did well. An overall turnover increase of nearly 18% went hand in hand with 3% more volume. For further information click here