Musson said that Parsons had decided to take a step back from the wholesale and export segment of the business and focus his efforts on Helix Australia, the company’s research and development subsidiary.

“Adrian will continue to be a shareholder of Helix Australia and will dedicate his management expertise to take the company to the next level while also consulting to the nursery and cut flower industry,” Musson said. “I believe that we are the company we are today as a result of Adrian’s contribution, knowledge and his unrivalled enthusiasm for the floral industry.”

“This is a great move for Adrian and an opportunity he’s been looking to embrace for some time. I’m looking forward to his influence in the development of new wildflower varieties and working closely with our licensed growers.”

Parsons said his 20-year partnership with Musson had delivered exceptional industry innovation and they were proud of what they had achieved together. “We have recorded year-on-year, self-funded growth since establishing in 1991 and now enjoy a global and domestic export client base across 20 countries throughout Europe, the United States, Japan and South East Asia.”

“In the last five years, we have established Wafex USA to develop our North American market for flowers from our global supplier base and we are making great progress. I’m particularly proud that we established Helix Australia in 2008 to develop and promote intellectual property in new breeds of Waxflower for the cut flower and plant industries, and I’m looking forward to continuing to provide guidance and leadership in this space.”

Musson said the day-to-day operations of Wafex would remain the same and customers should expect a business-as-usual approach.

“We remain committed to sourcing the highest quality products for our customers across Australia and in key export markets,” Musson said. “We have an exciting future ahead and will continue to operate in line with our strategic management and business plan to ensure the company remains on its current growth trajectory.”

For more information, visit: www.helixaustralia.com.au