After many years of developing mini roses, Eskelund took an alternative path in her rose breeding. "I loved the beautiful roses in the garden and set myself the challenge to give them the durability of my Infinity® mini roses, to unite romance, nostalgia and fragrance into cut roses.” 

Ten years on, she reports that her goal has been reached and the first in the series Rosa Loves Me® is launched, exclusively for selected producers and purchasers in the quality segment.

According to Eskelund, the varieties have not only been selected for their beauty and fragrance, but also because their healthiness contributes to the sustainability of their production in, for instance Colombia and Kenya to delivery in such far away stores as in Scandinavia.

"Europe and Japan import many cut roses, usually the classic red and pink varieties. But now, it is also possible to decorate the home with nostalgic roses, not only with exceptional vase-life, but also gorgeous in flower form and opening," she says.

Facts

• The new roses from the Rosa Loves Me® series are developed by Viking Roses ApS in Denmark;
• It has taken ten years from setting the challenge to its realisation;
• Rosa Loves Me® undergo an important outdoor testing for resistance;
• Breeding is an on-going process and new Rosa Loves Me® roses will be added to the line every year;
• There are four beauties in the series so far:

               - Rosa Loves Me® Just a Little Bit More™

               - Rosa Loves Me® Two Times™

               - Rosa Loves Me® Sweet™

               - Rosa Loves Me® Tender™

For more information, visit: www.VikingRoses.com